Latest · Entry 12
Let's talk about skills
A skill is a saved playbook Claude runs on demand. How I built resume-builder by just talking, and why you can build your own without writing a line of code.
Read post The blog
Building Out Loud
Real notes from someone in the middle of it. No polish, no sponsorships, no hot takes.
What this is
A working notebook, published in public.
Building Out Loud is where I think through the work as it happens. Posts cover practical AI operations, the messy middle of building a consulting practice, product decisions that look small until they compound, and the occasional rant about tools that promised more than they delivered.
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What I write about
AI workflows for small teams, prompt and context design, automation that holds up in production, and the operational glue between strategy and shipped work.
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Who it is for
Founders, operators, and consultants figuring out how to actually use AI inside a real business. People who want the playbook, not the pitch deck.
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Why I do it
Writing in public keeps me honest, surfaces the edges I would otherwise paper over, and gives the next person a head start. Also, archives compound.
The vault
Everything else
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Built with care means something
How I actually hand off client work: a private review site, a live demo they can click, branded feedback tools wired to me, and a sign-off that means something. -
I built a product that won't post for you
Trellis writes social posts in your voice, but a human reads every batch and nothing auto-posts. Here's the build and the philosophy behind it. -
Measuring the wrong thing
AI made shipping code fast. So why are we still measuring success by how much ships, and who gets lost in the gap? -
I built a learning site for my husband
I built a learning site to teach Alex my methodology. Turned out I was the one learning. -
What the LinkedIn graphics are missing
Three tools, three jobs, and the question most cheat sheets are skipping. -
The gap nobody is building for
From CRM evaluation to a working production system in 25 hours, and the gap I can't stop thinking about. -
I built a business in a day
2am decision, 9am domain, LLC filed, EIN issued, five agents running, two sites live, all before bathtime. -
Claude actually can know you
What changes when your tooling has enough durable context to behave like part of the team. -
Projects vs Chats, and why it matters more than you think
The feature I ignored that I shouldn't have. -
Claude doesn't know you
Why I ate mush for a week and what that taught me about context. -
Six things I wish I knew when I started
The starter pack I didn't have. -
Why I switched from ChatGPT to Claude
The honest version, not the hot take.
The notebook so far
Building out loud, by the numbers.
- 13 Posts published
- 16,298 Words written out loud
- 81 Minutes to read it all
- 6 Minutes in the average post
