What I write about
AI workflows for small teams, prompt and context design, automation that holds up in production, and the operational glue between strategy and shipped work.
The blog
Building Out Loud
Real notes from someone in the middle of it. No polish, no sponsorships, no hot takes.
What this is
A working notebook, published in public.
Building Out Loud is where I think through the work as it happens. Posts cover practical AI operations, the messy middle of building a consulting practice, product decisions that look small until they compound, and the occasional rant about tools that promised more than they delivered.
Who it is for
Founders, operators, and consultants figuring out how to actually use AI inside a real business. People who want the playbook, not the pitch deck.
Why I do it
Writing in public keeps me honest, surfaces the edges I would otherwise paper over, and gives the next person a head start. Also, archives compound.
I built a learning site for my husband
I built a learning site to teach Alex my methodology. Turned out I was the one learning.
Read post The vault
Everything else
What the LinkedIn graphics are missing
Three tools, three jobs, and the question most cheat sheets are skipping.
Read postThe gap nobody is building for
From CRM evaluation to a working production system in 25 hours, and the gap I can't stop thinking about.
Read postI built a business in a day
2am decision, 9am domain, LLC filed, EIN issued, five agents running, two sites live, all before bathtime.
Read postClaude actually can know you
What changes when your tooling has enough durable context to behave like part of the team.
Read postProjects vs Chats, and why it matters more than you think
The feature I ignored that I shouldn't have.
Read postClaude doesn't know you
Why I ate mush for a week and what that taught me about context.
Read postSix things I wish I knew when I started
The starter pack I didn't have.
Read postWhy I switched from ChatGPT to Claude
The honest version, not the hot take.
Read post